Beauty IQ
THE FOUNDATION OF RADIANT SKIN
Hero Ingredients: Science Meets Luxury
Retinol (Vit A)
The Gold Standard
Anti-Aging
Science Says
Accelerates cell turnover by 300%, reduces wrinkles up to 52% in 12 weeks
Benefits List
- 1. Diminishes fine lines
- 2. Fades hyperpigmentation
- 3. Refines texture
- 4. Boosts collagen production
Smart Tip
Start 2x weekly, gradually increase. Always pair with SPF. Apply to dry skin for best absorption.
Usage Badge
“PM ONLY“
Vitamin C
The Brightening Powerhouse
Science Says
Inhibits melanin production by 90%, neutralizes free radicals
Benefits List
- 1. Brightens complexion
- 2. Evens tone
- 3. Protects against UV
- 4. Firms skin
Smart Tip
Use in the morning under SPF. Store in a dark bottle. Pairs with Vitamin E.
Usage Badge
“AM ONLY“
Niacinamide
The Universal Problem Solver
Science Says
Reduces pore appearance by 35%, improves barrier function by 40%
Benefits List
- 1. Minimizes pores
- 2. Controls oil
- 3. Reduces redness
- 4. Strengthens barrier
Smart Tip
Safe for all skin types. Can be used with most actives. Ideal for sensitive skin.
Usage Badge
AM & PM
Hyaluronic Acid
The Hydration Hero
Science Says
Holds 1000x its weight in water, plumps skin by 96%
Benefits List
- 1. Intense hydration
- 2. Plumps fine lines
- 3. Improves elasticity
- 4. Dewy finish
Smart Tip
Apply to damp skin, and seal with moisturizer. Use multiple molecular weights.
Usage Badge
AM & PM
Ceramides
The Barrier Protector
Science Says
Restores lipid barrier in 2 weeks, reduces water loss by 50%
Benefits List
- 1. Strengthens barrier
- 2. Locks moisture
- 3. Soothes irritation
- 4. Prevents sensitivity
Smart Tip
Essential with actives. Apply as the last step before SPF/night cream.
Usage Badge
AM & PM
Peptides
The Collagen Messengers
Science Says
Signals 350% more collagen production, improves firmness by 68%
Benefits List
- 1. Firms skin
- 2. Reduces wrinkles
- 3. Repairs damage
- 4. Strengthens structure
Smart Tip
Layer under retinol for boosted results. Absorbs best on clean, dry skin.
Usage Badge
AM & PM
Alpha Hydroxy Acids
The Surface Transformer
Science Says
Increases cell turnover by 200%, improves texture by 60%
Benefits List
- 1. Smooths texture
- 2. Brightens tone
- 3. Unclogs pores
- 4. Fades dark spots
Smart Tip
Start with lactic acid (gentler). Use 2-3x weekly. Requires SPF 50+.
Usage Badge
PM ONLY
Beta Hydroxy Acid
The Pore Purifier
Science Says
Penetrates oil to unclog pores, reduces acne by 85% in 8 weeks
Benefits List
- 1. Clears breakouts
- 2. Unclogs pores
- 3. Reduces blackheads
- 4. Controls oil
Smart Tip
Oil-soluble = perfect for oily skin. Start with 1%. Don't over-exfoliate.
Usage Badge
PM ONLY
ANTIOXIDANTS
The Protection Squad: (Vit E, Ferulic, & Resveratrol)
Science Says
Neutralizes 99% free radicals, enhances SPF by 400%
Benefits List
- 1. Prevents damage
- 2. Fights aging
- 3. Enhances actives
- 4. Calms inflammation
Smart Tip
Most effective under SPF. C + E + Ferulic = ultimate protection.
Usage Badge
AM ONLY
GROWTH FACTORS
The Youth Activators
Science Says
Stimulates regeneration, increases thickness by 37% in 60 days
Benefits List
- 1. Repairs damage
- 2. Improves firmness
- 3. Reduces wrinkles
- 4. Enhances healing
Smart Tip
Use after actives, before moisturizer. Results build over 3+ months.
Usage Badge
AM & PM
AZELAIC ACID
The Multi-Tasker
Science Says
Reduces pigmentation by 73%, kills acne bacteria, calms rosacea
Benefits List
- 1. Brightens skin
- 2. Clears acne
- 3. Reduces redness
- 4. Fades dark spots
Smart Tip
Gentle for sensitive skin. Can pair with retinol (not simultaneously).
Usage Badge
AM OR PM
TRANEXAMIC ACID
The Hyperpigmentation Eraser
Science Says
Blocks melanin production by 50%, fades melasma effectively
Benefits List
- 1. Fades dark spots
- 2. Evens tone
- 3. Brightens skin
- 4. Reduces melasma
Smart Tip
Combine with Vitamin C for enhanced results. Safe for all skin types.
Usage Badge
AM & PM
